Browsing IPRC - 2021 by Subject "Marketing Mayopia;Internal Public Relations;External Public Realations;Newspaper;Television"

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The impact of marketing myopia on internal and external public relations in a company; a study based on the National Rupavahini channel and Sarasaviya newspaper

Rupasingha, W. Amani Ireshika (Faculty of Graduate Studies - University of Kelaniya, Sri Lanka, 2021)

The media industry consists of various communication media; Newspaper, Radio, Television, Cinema, Websites and Social Media. The history of journalism in Sri Lanka dates back to the nineteenth century. The Sarasaviya ...

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