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Browsing International Conference on Heritage as Soft Power by Issue Date

Browsing International Conference on Heritage as Soft Power by Issue Date

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  • The role of brand elements in destination branding by using heritage (A critical study on Sri Lankan tourism taglines and logos) 
    Yohani, A.K. D. T. (Centre for Heritage Studies, University of Kelaniya, Kelaniya, Sri Lanka., 2019)
    This research study evaluates the contribution of commonly used symbolic brand elements namely destination name, logo and tagline in organized tourism industry in Sri Lanka by using heritage as soft power to the establishment ...
  • Nata Sankirtana: A Cultural Heritage of India 
    Singh, M. Thoiba (Centre for Heritage Studies, University of Kelaniya, Kelaniya, Sri Lanka., 2019)
    Manipuri Nata Sankirtana is a form of worship to the followers of Goudiya Vaishnavism. It is considered as a Mahayajna (complete sacrifice).The Vaishnava architects trace its origin to the aesthetics and philosophy of ...
  • Special characteristics of image houses in temple architecture of British period Buddhist temples in Sri Lanka 
    Gunarathna, Navoda Udari (Centre for Heritage Studies, University of Kelaniya, Kelaniya, Sri Lanka., 2019)
    In 1796, when British commenced their rule in the coastal region of Sri Lanka, the ecclesiastical status of the colony was uncertain. The people of the littoral region of Sri Lanka started facing a huge suppression regarding ...
  • Ravage and Revival ‘Martand’ temple – Kashmir (Circa 6th Century A.D.) 
    Yegnaswamy, Jayalakshmi (Centre for Heritage Studies, University of Kelaniya, Kelaniya, Sri Lanka., 2019)
    Located around five miles from Anantnag town the Martand Temple in the southern part of Kashmir is one of the oldest ‘Sun’ temples in India, which although holds historical importance yet as a neglected monument it is lying ...
  • Branding and marketing heritage in tourism: A survey based on the Temple of the Tooth Relic 
    Rajanayake, R. M. C. P. K.; Karunathilake, M.M. B. P. K.; Rupasinghe, C. S.; Hewawasam, S. S. (Centre for Heritage Studies, University of Kelaniya, Kelaniya, Sri Lanka., 2019)
    Historical and cultural heritage sites are one of the most popular tourist attractions in Sri Lanka which contributes to the highest percentage of national income. However, this income is mainly accreted through direct ...
  • Promoting Sri Lankan cuisine to the world: lessons from Thailand 
    Fernando, Amalini (Centre for Heritage Studies, University of Kelaniya, Kelaniya, Sri Lanka., 2019)
    Intangible cultural heritage plays a major role in cultural public diplomacy and nation branding. In recent years, gastro diplomacy has emerged as a particularly successful public diplomacy initiative, not only because ...
  • Impacts of cultural heritage tourism at UNESCO world heritage sites in Sri Lanka 
    Wickramaratne, K.A. D. I.; Shalinika, I.S. (Centre for Heritage Studies, University of Kelaniya, Kelaniya, Sri Lanka., 2019)
    Cultural tourism is the sub category of tourism that is concerned with the traveler's engagement with a country or region's culture, specifically the lifestyle of the people in those geographical areas, the history of those ...
  • Decoding and signifying the concept of generating the soft power embedded in crystalline stones as a prevailing feature of Sri Lankan heritage 
    Digoarachchi, Chirath Induma; Hettiarachchi, Geeth M.; Opatha, Imashi (Centre for Heritage Studies, University of Kelaniya, Kelaniya, Sri Lanka., 2019)
    Throughout the history man is intuitively attracted to crystalline stones and it has been practising for years and still continues. Proving that, it started evolving from prehistoric period with the discovery of using ...
  • The discovery of ancient sites at Kathua & Samba districts in Jammu and Kashmir: A preliminary study 
    Sharma, Rajesh (Centre for Heritage Studies, University of Kelaniya, Kelaniya, Sri Lanka., 2019)
    The present research paper draws attention towards the recently discovered ancient and archaeological sites in Samba, a district in the strife torn Indian state of jammu and Kashmir. This aim of this study is to show how ...
  • Do the museums in Sri Lanka reach their full potential as Institutions of soft power or have they simply ignored its role in cultural diplomacy 
    Gajanayake, J.M.J.P. (Centre for Heritage Studies, University of Kelaniya, Kelaniya, Sri Lanka., 2019)
    This paper articulates how Museums have been identified as Agents of Soft power and if this is accepted and followed by the Museums in Sri Lanka. The study is foregrounded on three national museums in Sri Lanka, namely, ...
  • Heritage as soft power: A critical analysis of foreign policy of India 
    Keer, Renu (Centre for Heritage Studies, University of Kelaniya, Kelaniya, Sri Lanka., 2019)
    In the foreign policy context, soft power and heritage have become important as a tool of diplomacy for states as hard power. It promotes intercultural dialogue, which is essential to counter the multiple challenges to the ...
  • Role of the “Soft Power” of a Museum 
    Widyarathne, Sanjeewani (Centre for Heritage Studies, University of Kelaniya, Kelaniya, Sri Lanka., 2019)
    Joseph Nye introduced the concept of "soft power" in late 1980s. According to Nye, this is the ability to shape the preferences of others through appeal and attraction. Further he explained the currency of “Soft Power” is ...
  • UNESCO exercise soft power through software:A study of the WINISIS software in documenting cultural heritage sites 
    Sahi, Vikram Singh Vikram Singh (Centre for Heritage Studies, University of Kelaniya, Kelaniya, Sri Lanka., 2019)
    This paper aims to discuss how the WINISIS software which is developed by UNESCO can be used for documenting the heritage sites worldwide with very little investment. This paper tries to explore how the searchable digital ...
  • Analyzing the “Soft Power” of Shri Mata Vaishno Devi shrine 
    Kapoor, Sindhu (Centre for Heritage Studies, University of Kelaniya, Kelaniya, Sri Lanka., 2019)
    Jammu is fortunate to be the important seat of shaktism in India, with Shri Mata Vaishno Devi attracting not less than 70 -80 lakh pilgrims from around the globe. Mata Vaishno Devi’s shrine is located in a cave of the ...
  • Ancient Buddhist route: Pataliputra to Nepal 
    Ara, Prof. Badara (Centre for Heritage Studies, University of Kelaniya, Kelaniya, Sri Lanka., 2019)
    Even though Ancient Bihar is not the birthplace of Buddha, it is closely associated with the rise and development of Buddhism. It was the training ground of Gautama Buddha after he became a wondering ascetic, and it was ...
  • Ancient ethics and practices as a soft power on environmental conservation in Sri Lanka 
    Damayanthi, M.K. Nadeeka; Star, Cassandra (Centre for Heritage Studies, University of Kelaniya, Kelaniya, Sri Lanka., 2019)
    Sri Lanka is one of the high biodiversity hotspots in the world. Despite the fact that country covering only 0.013 percent of the world’s land surface, it has the highest species density for flowering plants, and animals ...
  • Buddhist heritage diplomacy and India’s soft power strategy 
    Chauhan, Rakhee (Centre for Heritage Studies, University of Kelaniya, Kelaniya, Sri Lanka., 2019)
    This paper explores the teachings of Buddhism as heritage diplomacy in the context of India. Soft power and culture have become important tools of diplomacy for States as hard power. From the time of Jawaharlal Nehru’s ...
  • The dominance of heritage politics in India 
    Charanda, Meena (Centre for Heritage Studies, University of Kelaniya, Kelaniya, Sri Lanka., 2019)
    The heritage politics is a synonym with different phases of Congress party right from the days of independent struggle. The Congress party leadership such as Sardar Vallabhbhai Patel, Rajendra Prasad, C.Rajagopalachari, ...
  • Buddhist heritage and cultural diplomacy: A Buddhist path to cultural diplomacy 
    Singh, Arvind Kumar (Centre for Heritage Studies, University of Kelaniya, Kelaniya, Sri Lanka., 2019)
    Shri Narendra Modi declared, at the “Samvad” conference in 2015, that India was “taking the lead in promoting the Buddhist heritage across Asia.” While India has a minimal Buddhist population, with only 0.7% of its people ...
  • Than & Sattra institution: a living heritage of Sankaradeva legacy 
    Borkakoti, Sanjib Kumar (Centre for Heritage Studies, University of Kelaniya, Kelaniya, Sri Lanka., 2019)
    Assam has a living heritage belonging to the legacy left by the medieval saint Srimanta Sankaradeva (1449 AD - 1568 AD). Known both as Thân & Sattra, this institution has survived five centuries and is still flourishing. ...

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