Abstract:
E-commerce has grown to be a major user of e-services and online purchases through e-commerce are largely
preferred over the traditional brick and mortar purchasing. Yet it is challenging for the consumers to fully experience
the products or services with limited senses, lack of tangibility and sense of presence. Therefore, the objective of this
study is to assess how multimodal interactions can be used in e-commerce, to improve the consumer experience. This
research describes the design and implementation of multimodal interactions enabled prototype framework for ecommerce
developed to address that issue. The framework supports three interaction modes: speech inputs, gesture
inputs and interactive 3D product presentations. A case study and a usability study conducted on this framework showed
satisfactory results and also revealed some interesting social and cultural barriers to multimodal interactions that
involve language and psychological factors
