Abstract:
In tourism industry, future purchasing intention of tourists is difficult to understand because it
is vary with different outlooks based on tourists’ attitudes. Tourists revisit intention can be
describe based on two phenomenon as likeliness to revisit the same destination and willingness
to recommend to others. Usually tourism industry requires high level of promotional cost,
though repeat visitors provide more revenue and minimize the costs. Because of this,
understanding the satisfaction level of repeat visors is one of the dominant issues. Hence, the
key objective of this study was identify the destination satisfaction of repeat visitors. To
achieve this objective, study used the theoretical and empirical research methods. The
international tourists, who visited Galle were the target population of this study and the simple
random sampling procedure was used to collect the sample. The results revealed that, repeat
visitors highly satisfied with Galle health care, landscape, cultural value, hospitality, safety,
relaxation and accessibility. And also repeat visitors were more satisfied than first time visitors
and have strong intention to visit again the same destination.
