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Browsing ARS - 2008 by Subject "Advertisements, Sex appeal, Attitudes and Gender differences"

Browsing ARS - 2008 by Subject "Advertisements, Sex appeal, Attitudes and Gender differences"

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  • Herath, H.M.R.P.; Wijesundara, C.B. (University of Kelaniya, 2008)
    Among the various advertising appeals such as appeals of hum or, fear and sex; sex appeal is somewhat argumentative amongst the general public. The main argument that they put forward is whether the appropriate organizations ...

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