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Showing 7 out of a total of 7 results for community: Symposia and Conferences.
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Future prospects of value added tea sector of Sri Lanka: comparative study,
Wanninayake, W.M.C.B.
;
Dissanayake, D.M.R.
(
University of Kelaniya
,
2006
)
The Impact of Corporate Social Responsibility (CSR) on the Brand Loyalty:•A Case Study on Insurance Sector of Sri Lanka
Dissanayake, D.M.R.
;
Jayawickramarathne, S.G.W.K.
(
University of Kelaniya
,
2007
)
Impact of Customer Demographic Characteristics (income, occupation and gender) on Brand Loyalty
Weerasiri, R.A.S.
;
Dissanayake, D.M.R.
(
University of Kelaniya
,
2008
)
Involvement of Personnel Endorsements for Building Brand Preference: A Study in FMCG Sector
Weerasiri, R.A.S.
;
Dissanayake, D.M.R.
(
University of Kelaniya
,
2007
)
Effect of perceived risk and context on consumer inferencing about missing information
Weerasiri, R.A.S.
;
Dissanayake, D.M.R.
(
University of Kelaniya
,
2006
)
Consumer Evaluation of Brand Extension -with Special Case Reference to the Fast Moving Consumer Goods (FMCG) Sector in Sri Lanka
Wanninayake, W.M.C.B.
;
Dissanayake, D.M.R.
(
University of Kelaniya
,
2007
)
An Analysis of the Usage of Telephone Directories and its Importance on Customer Life Style: A case study of Sri Lanka Telecom Ltd (SLT) Directory usage
Dissanayake, D.M.R.
;
Wanninayake, W.M.C.B.
(
University of Kelaniya
,
2008
)
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Author
Dissanayake, D.M.R. (7)
Wanninayake, W.M.C.B. (3)
Weerasiri, R.A.S. (3)
Jayawickramarathne, S.G.W.K. (1)
Subject
Brand Extention, Percived Quality, Percived Fit, Perceived difficulty (1)
Brand loyalty, Demogrphic features, Consumer behavior, Brand choice (1)
CSR, Brand loyalty, Profile image, Brand Perception (1)
Directory Service, Directory Usage, Domestic and Business Customers, (1)
FMCG, Brand prefrance, Celebrities, Marketing promotion, endorsement (1)
... View More
Date Issued
2007 (3)
2006 (2)
2008 (2)
Has File(s)
Yes (7)