Graduate Studies: Recent submissions

  • Investigating the Effectiveness of Social Media and Traditional Media Marketing on the Purchase Intention of Fashion Brands in Sri Lanka 
    Liyanage, N.N. (International Postgraduate Research Conference 2019, Faculty of Graduate Studies, University of Kelaniya, Sri Lanka, 2019)
    Today, the marketing communication methods are evolving rapidly due to the rise of social media. Some companies totally depend on social media sites on their marketing communications and while most of the matured business ...
  • Digitalization of Community Engagement Practices and Research in Humanitarian Action 
    Ranasinghe, L.N. (International Postgraduate Research Conference 2019, Faculty of Graduate Studies, University of Kelaniya, Sri Lanka, 2019)
    Under a systematic desk study and insider interviews, the paper reviews how community engagement practices and research in humanitarian action has been digitalized during the recent past. It also identifies reasons for ...
  • Factors Affecting for the Diversity of Agro – Crops in Dry Zone of Sri Lanka; A Case Study at Siyambalanduwa D.S.D 
    Rathnayaka, R.M.K. (International Postgraduate Research Conference 2019, Faculty of Graduate Studies, University of Kelaniya, Sri Lanka, 2019)
    Agro - Crop diversity is the variance in genetic and phenotypic characteristics of plants used in agriculture. This research paper examine the factors affecting for the diversity of agro crops in agro ecological zones in ...
  • Contemporary Situation of Film Marketing Practice in Sri Lanka 
    Ruwanpathirana, I. (International Postgraduate Research Conference 2019, Faculty of Graduate Studies, University of Kelaniya, Sri Lanka, 2019)
    Film is an art form which is basically to entertain people through visual storytelling. On the other hand it’s a business which has been a huge revenue driver in the entertainment industry. However, not all films succeed ...
  • Revival of Silk Route: Practicing China’s Economic Diplomacy 
    Yapa, H. (International Postgraduate Research Conference 2019, Faculty of Graduate Studies, University of Kelaniya, Sri Lanka, 2019)
    Ancient trade routes have played an important role in promotion economic ties and cultural linkages between nations. China, as one of the major trading partner in the world has established famous silk route to develop trade ...
  • Terrorism as a Major Challenge to he Entire Political and Security Scenario n South Asia: With Special Reference to Sri Lanka 
    Yapa, Y.A.S.H.; Rajitha, R. (International Postgraduate Research Conference 2019, Faculty of Graduate Studies, University of Kelaniya, Sri Lanka, 2019)
    South Asia has been increasingly overwhelmed with an assortment of events, political violence and terrorism. Terrorism is not a new phenomenon to South Asian Region in which plenty of unsettled issues still remain in the ...
  • Factors Influencing the Discourse-Practice Gap in Work Life Balance (WLB) of Female Academia in Higher Education (HE) in Sri Lanka 
    Embuldeniya, A; Embuldeniya, P. (International Postgraduate Research Conference 2019, Faculty of Graduate Studies, University of Kelaniya, Sri Lanka, 2019)
    Work Life Balance (WLB) is the lack of opposition between work and other life roles or in other words concordance between work and other life roles. WLB is also known as the state of equilibrium in which demands of personal ...
  • Legal Barriers Faced by Female Entrepreneurs in Sri Lanka 
    Jayawardane, V.P.T (International Postgraduate Research Conference 2019, Faculty of Graduate Studies, University of Kelaniya, Sri Lanka, 2019)
    According to the data obtained from the Women’s Chamber of Industry and Commerce Sri Lanka, there is a significant increase in the number of female entrepreneurs in Sri Lanka over the past decade. Sri Lankan female ...
  • A Study of Ancient Buddhist Paintings in Sri Lanka 
    Ven. Sumangala, P.; Ven. Sumana, B.; Ven. Jinarathana, K.; Ven. Uparathana, U. (International Postgraduate Research Conference 2019, Faculty of Graduate Studies, University of Kelaniya, Sri Lanka, 2019)
    Buddhist Painting is very famous in Sri Lanka.The roots of painting of Sri Lanka dates back to prehistoric era, but the professional way of world famous painting system has been begun in 3rd B.C after the arrival of Arahath ...
  • Recreational Drug Use & Night Life: Special Reference to Night Club Events in Colombo 
    Senanayake, B.; Darshana, A.T. (International Postgraduate Research Conference 2019, Faculty of Graduate Studies, University of Kelaniya, Sri Lanka, 2019)
    Substance abuse as a social phenomenon, is varies from different settings and sub groups. Nigh club culture is being emerging in urban and coastal area in the country and recreational drug use is also being emerging ...
  • An Analytical Study on the Role of the Ministry of Public Administration and Management and Law and Order with Regard to he Ptopulation Right to Information Act 
    Lakmali, H.A.N. (International Postgraduate Research Conference 2019, Faculty of Graduate Studies, University of Kelaniya, Sri Lanka, 2019)
    The communication is conveying information and ideas.it is a featured inheritance for all beings including human. As a result of this the information access, transparency, responsibility, of the existing government and the ...
  • Dressing of Sri Lankan Female School Teachers and Their Job Performance 
    Jayasooriya, L.B.; De Silva, S.; Wanigasundera, P. (International Postgraduate Research Conference 2019, Faculty of Graduate Studies, University of Kelaniya, Sri Lanka, 2019)
    Scrupulous attention is paid to the details of clothing at the workplace, where many organizations have strict rules and regulations regarding the dress codes of the employees. Previous studies show that the dress codes ...
  • A Study on Machine Readable Cataloguing Standards for Library Automation in Selected University Libraries in Sri Lanka 
    Rathnayaka, D.; Wasala, W.M.T.A.P. (International Postgraduate Research Conference 2019, Faculty of Graduate Studies, University of Kelaniya, Sri Lanka, 2019)
    Machine Readable Catalogue (MARC) is not only a cataloguing function but, a method of cataloguing based on a computer or machine and it is a scientific format for creating and identifying bibliographical information in ...
  • Attitude of Officer Cadets at SLMA towards English Language Acquisition 
    Bandara, N.G.J.P. (International Postgraduate Research Conference 2019, Faculty of Graduate Studies, University of Kelaniya, Sri Lanka, 2019)
    Second Language Acquisition (SLA) of the trainee Officer Cadets at Sri Lanka Military Academy (SLMA) has become rather a challenging task as they are expected to involve in language learning process while undergoing their ...
  • (Trans)formations in Wikipedia: A Critical Review of “2014 Anti-Muslim Riots in Sri Lanka 
    Niles, J.S. (International Postgraduate Research Conference 2019, Faculty of Graduate Studies, University of Kelaniya, Sri Lanka, 2019)
    Wurth, Espi & van de Ven (2013) commenting on the material structure of the book Only Revolutions by Mark Danielewski (2006), suggest that the text should be approached as a “road novel” that “must be steered, manually ...
  • A Study on the Difficulties of Subtitling from English to Sinhalese 
    Nanayakkara, A. (International Postgraduate Research Conference 2019, Faculty of Graduate Studies, University of Kelaniya, Sri Lanka, 2019)
    Subtitling is the process of translating spoken dialogues into written text on the screen. Subtitling consists of the production of snippets of written text to be superimposed on visual footage near the bottom of the frame ...
  • A Study into the Attitude of L2 Learners towards Vocabulary Learning 
    Nirmani, W.A.S.; Maithripala, W.G.S. (International Postgraduate Research Conference 2019, Faculty of Graduate Studies, University of Kelaniya, Sri Lanka, 2019)
    Vocabulary learning is of paramount importance in the process of second language learning. Learning vocabulary helps the learner to enhance the competence and knowledge in English language. Thus it is very much essential ...
  • The Effects of Podcasting on Speaking Skills: An Investigation on Upper Intermediate ESL Learners in a Local University 
    Wickramage, U.C. (International Postgraduate Research Conference 2019, Faculty of Graduate Studies, University of Kelaniya, Sri Lanka, 2019)
    In contemporary English as a Second Language (ESL) classroom, technology and language learning are two interrelated components. Language learning is encountering a shift in research area from CALL, to Mobile Assisted ...
  • An Analysis on Common Errors Made by German Language Learners Working in the Travel and Tourism Sector 
    Cooray, B.M.S. (International Postgraduate Research Conference 2019, Faculty of Graduate Studies, University of Kelaniya, Sri Lanka, 2019)
    Being .a global industry, tourism involves cross-cultural encounters where Foreign Languages play a crucial role. Mastering a Foreign Language proficiency is considered essential for employees working in the tourism sector, ...
  • Immortal Online: A Study of Digital Storytelling on Deceased Subjects 
    Meegaswatta, T.N.K.; Willarachchi, L.; Chamba, Z.N.; Niles, J.S. (International Postgraduate Research Conference 2019, Faculty of Graduate Studies, University of Kelaniya, Sri Lanka, 2019)
    Langellier (2011) has argued that the telling of a story is a performance. Such emphasis on storytelling as performance conceptualizes the “narrative as act, event and discourse-a site for understanding and intervening in ...

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