Abstract:
The consumers are faced with a continuous choice over how to allocate their time between work
and leisure. The opportunity cost, or price of leisure is the forgone earnings. If people behave
rationally, they will only enter the labor market and continue to work as long as the benefits from
income outweigh the benefits from leisure time. This study proposes a new insight on how
people make optimum (Efficiency) production decision between Additional Income (AI) and
Leisure Benefits (LB)? The purpose of this study was to build Production Possibility Frontier for
Additional Income and leisure benefits. . Build up two hypotheses to achieve key objective those
are H1- Opportunity cost is borne human of their time choice, and leisure and Revenue
undertakings. H2- Convex Production possibility frontier is leisure benefits and additional
revenue source. There was one independent variable called leisure time and two dependent
variables were Benefits of leisure, additional income in this study. It was used secondary
information and primary data as a data collection method in this study. The simple random
sampling method used for this study and also there have been 60 leisure consumer selected as a
sample in this study. It was used closed-ended questionnaire method to collect data and also used
5 licked scales for data processing. Data Envelope Analysis (DEA) is used as Linear
Programming technique to measure efficiency and can be extended to include DMU‟s and expert
preferences by incorporating optimum decision making for leisure benefits and additional
income. According to the findings there is opportunity cost is borne their time choice and leisure
and Revenue undertakings. On the other hand the convexity of relationship between AI and LB.
