Browsing ICSLS 2005 by Author "Ratnayake, B.R.M.N."

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An Empirical Study on Message Source Attributes Reflected by Children in Television Advertising; An Audience Perspective

Ratnayake, B.R.M.N.; Kumara, K.H.H.; Chaminda, J.W.G. (University of Kelaniya, 2005)

Television advertising plays a key role in the marketing warfare in communicating marketer’s distinctive strategy. Message source is one critical constituent that determines the success of television advertising. The ...
A Theoretical Foundation to Foster the University Education System in Sri Lanka; Pragmatic Approach to Evacuate the Age-old Gap

Ratnayake, B.R.M.N.; Kumara, K.H.H. (University of Kelaniya, 2005)

Despite the fact that one pivotal role of the university education system in Sri Lanka is to fabricate proficient graduates as per the expectations by both private and public sector organisations meeting their competent ...

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