Damruwan, M.V. Thathsara; Jayasinghe, Shan; Wijayanayaka, W. M. J. I.
(Department of Industrial Management, Faculty of Science, University of Kelaniya Sri Lanka, 2023)
The rapid growth of e-commerce in Sri Lanka has resulted in an increase in the number of e- customers and e-retailers. To sustain this growth, e-commerce players must differentiate their offerings and operations to meet ...