Digital Repository

Browsing by Subject "digital marketing"

Browsing by Subject "digital marketing"

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  • BRAND ADVOCACY: THE NEW SUCCESS MANTRA 
    Tiwari, V.; Sushil, S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Brand influencers are the new PR gimmick for celebrity endorsements. Influencers are people who promote the brand on social media ie Facebook, Twitter, Instagram, google plus etc. They unfortunately are not able to drive ...
  • DIGITAL MARKETING AND NEW COMMUNICATIONS CHANNELS 
    Arnous, H. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    One of the major changes that occurred in traditional marketing was the “emergence of digital marketing” (PatrutiuBaltes, Loredana, 2015), this led to the reinvention of marketing strategies in order to adapt to this ...
  • Impact of the big data technology stack in digital marketing performance 
    Senarath, A. R.; Wickramarachchi, D. N. (Research Symposium on Pure and Applied Sciences, 2018 Faculty of Science, University of Kelaniya, Sri Lanka, 2018)
    Digital marketing is one of the most technology consuming paradigm in successiveness in marketing world using various type of marketing platforms that are used to achieve various scenarios like achieving social concurrency ...

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