Geographically in ancient times the term Pakistan applied to the North West region of Subcontinent. Owing to its peculiar geographical location ancient Pakistan had been closer contact with Afghanistan, China, Central Asian ...

This research comprises a study of the Chinese New Silk Road diplomacy, One Belt One Road, and its impact on Pakistan. The study focuses on analysing the controversial Chinese intentions which led China to implement ...

BACKGROUND: High blood pressure (BP) is the leading attributable risk for cardiovascular disease (CVD). In rural South Asia, hypertension continues to be a significant public health issue with sub-optimal BP control rates. ...

Purpose Marketing theory and practice is under severe criticism – socialists and the practitioners criticize marketing in its current form which calls for active efforts by marketers to reposition the discipline – making ...