Browsing by Subject "Packaging Elements"

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The Impact of Product Package Elements on Consumer Purchase Decision with Specific Reference to Dairy Food Product Industry in Sri Lanka.

Marasingha, M.P.C.H.K.; Herath, Renuka. (Department of Marketing Management, University of Kelaniya, 2016)

Today, Packaging is one of the most important factors influencing customers’ mind at the time of purchase. It has become an integral part of modern society and Packaging acts as the language of product and provides necessary ...
Research Study on the Impact of Bottled Water Packaging for Consumer Buying Decision in Sri Lanka.

Kalahe, Narmada.H.; Jayarathne, W.A. (Department of Marketing Management, University of Kelaniya, 2016)

The bottled water market has shown a huge increase over the last years, locally and globally. More specific, the global bottled water market has grown with 44% and the local market with 62% over the last five years. The ...

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