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Browsing by Subject "Green Marketing"

Browsing by Subject "Green Marketing"

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  • CONSUMER ATTITUDE TOWARDS SUSTAINABILITY: A CHALLENGE OR AN OPPORTUNITY FOR GREEN MARKETING. 
    Karunarathne, M.S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Industries navigating from anthropocentric to eco-centric approach accentuate the contribution of Green Marketing towards sustainable development. The concept of Green Marketing is more towards altruism, since it comprises ...
  • Greening the “grey” &“Sustaining the way” 
    Hamangoda, D.R. (Proceedings of Case Study Synopses ,DBA Case Study Symposium-2017, University of Kelaniya, Sri Lanka., 2017)
    Insee Cement Lanka is a fully owned subsidiary of Siam City Cement Company, Thailand and it was called Holcim (Lanka) Ltd before it was acquired by Siam City Cement. Insee cement is the only integrated (go through the fully ...
  • The Impact of Green Marketing on Consumer Purchase Intention: Evidence from Sri Lanka 
    Rajapaksha, R.A.S.; Tilakasiri, K.K. (International Postgraduate Research Conference 2019, Faculty of Graduate Studies, University of Kelaniya, Sri Lanka, 2019)
    The environmental issue is the common and major problem faced by every single country’s government. This situation leads to accept the concept of Green Marketing in most of firms. Due to the increasing of global warming ...
  • RELATIONSHIP BETWEEN THE DOMINANT SOCIAL PARADIGM AND ENVIRONMENTAL CONCERN IN SRI LANKAN ECONOMY. 
    Meegama, M.A.S.T.; Lakmal, H.M.A. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    The purpose of this research is to examine the relationship between the Dominant Social Paradigm and the Environmental Concern in Sri Lankan Economy. It identifies whether there is a significant relationship between these ...

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