Pushpasiri, T.K.; Dharmadasa, V.P.
(, International Conference on Business and Information (ICBI – 2019), [Marketing Management], Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2019)
Marketing research practices have been identified as one of the important key ingredients for superior performance and global competitiveness in Small and Medium Enterprises (SMEs). The success or failure of SMEs is said ...