Digital Repository

Browsing by Subject "E-services"

Browsing by Subject "E-services"

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  • Sharma, A.; Mishra, S.S. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    Customer retention has been a preferred strategic choice among marketers owing to the higher cost of customer acquisition. As a consequence, marketers have widely deployed Customer Relationship Management (CRM) tools to ...
  • Dilinika, J.M.S. (3rd International Conference on Library and Information Management, Department of Library and Information Science, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2019)
    Currently the internet access in within reach for majority of the people in the world. Due to this trend, many counties, organizations have used ICT as a communication medium which would allow the end users to be connected ...

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