Digital Repository

Browsing by Subject "Digital Marketing"

Browsing by Subject "Digital Marketing"

Sort by: Order: Results:

  • CREATING AND OPTIMIZING PERSONAS FROM DATABASES' INTERACTION: A FRAMEWORK PROPOSAL 
    Teixeira, J.M. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    The use of personas as a methodological tool was quite widespread in the last decade in the areas related to digital marketing and UX (User Experience). Despite that, the number of scientific publications is still not ...
  • DIGITAL MARKETING IN THE BOOK INDUSTRY. 
    Nascimento, S.P.R. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Marketing in the book industry has followed the same strategies. Digital marketing has scarcely been used by companies such as the Portuguese bookstore franchise Bertrand. Bertrand is one of the oldest bookstores in the ...
  • IMPORTANCE OF DIGITAL MARKETING AND BIG DATA PROCESSING FOR SMALL AND MEDIUM SCALE ENTERPRISES IN SRI LANKA: A STUDY 
    Nasiketha, S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Internet enabled everyone to be connected all the time. This connectivity transformed the buying behavior of common man significantly. This paper discusses how digital media marketing, Viral and mobile marketing influence ...

Search Digital Repository

Browse

My Account