Browsing by Subject "Customer Relationship"

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Effectiveness of Relationship Marketing Tools on Building Brand Perception: With Reference to Surgery Transplant Products in Sri Lankan Pharmaceutical Industry

Geethanga, P.L.P.; Dissanayake, D.M.R. (University of Kelaniya, 2014)

The pharmaceutical industry is one of the rapidly growing industries in global and even local contexts. Industry practices referring to marketing and business development are found as peculiar in terms of its norms and ...
The Impact of Non-Financial Factors on Brand Loyalty with Reference to Leasing Industry in Sri Lanka.

Herath, H.M.K.N.; Wijenayaka, S.I. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

As the result of economical development, post war political stability has heavily contributed to the development of financial market in Sri Lanka. It is observed that the financial companies are using different strategies ...
Impact of People, Process, and Physical Evidence on Consumer Buying Intention of Motor Insurance industry in Sri Lanka

Weerasiri, R.A.S.; Maldeniya, D. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)

History of insurance industry goes to over centuries and currently the industry is facing issues for a profitable growth. Especially the non-life insurance sector ran in a loss for last couple of years and few companies ...

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