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Browsing by Subject "Cosmetics and Purchase Intention (PI)"

Browsing by Subject "Cosmetics and Purchase Intention (PI)"

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  • Kumudhini, N. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
    The cosmetic industry is one of the fastest growing and essential, but cut-throat industries in the world as well as in Sri Lanka. As such, it is useful to identify the Consumer Attitude towards Purchase Intention for ...

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