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Browsing by Subject "Cosmetics"

Browsing by Subject "Cosmetics"

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  • Empirical Study on the Impact of Celebrity Endorsement on Purchasing Decision in Cosmetics and Personal Care Products Industry 
    Munasinghe, U.; Weerasiri, S. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)
    Celebrity endorsement is a form of brand or promotion campaign that involves a famous public figure use his/her fame to promote products and services. In today’s marketplace, consumers of age level of 25-35 years have more ...
  • Female cosmetics in Unani medicine: a literary review 
    Farzana, M.U.Z.N.; Fahamiya, N.; Shiffa, M.S.M. (Gampaha Wickramarachchi Ayurveda Institute, University of Kelaniya, Sri Lanka, 2016)
    Cosmetics are substances used to enhance or protect the appearance or odour of the human body. A large number of cosmetic and toiletry formulations have been developed since early period for the self-beautification and a ...
  • Gauging the Predictor Importance of Deceptive Advertisement Impact: An Application of Ensemble Model Accuracy Boosting 
    Francis, A.M.; Eldose, A.; Anjitha, G.; Athira, E.H.; Neethu, R.; Pooja Khosh, M.; Thamburu, S. (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)
    An advertisement plays a vital role in the purchasing behavior of every customer. It also influences the consumption pattern of customers. The main purpose of this study is to find out the predictor importance of deceptive ...
  • Isolation, Identification and Characterization of Microorganisms from Different Cosmetic Samples 
    Chamikara, H.J.M.P. (International Postgraduate Research Conference 2019, Faculty of Graduate Studies, University of Kelaniya, Sri Lanka, 2019)
    Cosmetics means any substance or mixture of substances that are applied to the human body for use in cleaning, coloring, conditioning, improving, or altering the complexion, skin, hair, teeth, nails, lips or eyes. Cosmetics ...

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