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Browsing by Subject "Consumer behavior"

Browsing by Subject "Consumer behavior"

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  • Consumer behavior models and microfinance in Sri Lanka: A systematic review of literature. 
    Senasinghe, V.; Peter, S. (International Research Symposium on Pure and Applied Sciences, 2017 Faculty of Science, University of Kelaniya, Sri Lanka., 2017)
    Study of consumer behavior helps enterprises understand the psychology of the customers on how they make their purchase decisions. The objective of this paper is to present a comprehensive review of the literature on the ...
  • The Factors Affecting Consumer Purchase Intention of Organic Food in Sri Lanka. 
    Silva, A.S.S.; Fernando, P.M.P. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Due to the current prominence of the concept “Organic Food” this research was conducted to identify relationship between organic food purchasing intension and several considering factors. A comprehensive literature review ...
  • A study of the Factors influencing on the Selection of Casual Dining Restaurants in Colombo City. 
    Luckshani, H.D.T.T.; Weerasiri, R.A.S. (Department of Marketing Management, University of Kelaniya, 2017)
    Factors Affecting Selection of casual dining restaurant in Colombo City Restaurants provide food services to customers. People who have no time to cook are forced to eat at restaurants. They are also meeting places for ...

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