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Browsing by Author "Xavier, Ann"

Browsing by Author "Xavier, Ann"

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  • Jesrina, Manimekalai Jambulingam; Xavier, Ann; Dorasamy, Magiswary (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The purpose of the study is to understand the driving forces that motivate consumers to purchase products from the virtual store on Instagram among millennials. Instagram is one of the popular social media networks for ...

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