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Browsing by Author "P, Ganesan"

Browsing by Author "P, Ganesan"

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  • Concept of Sustainable Development in Business Education 
    Manogna, B. Sai; P, Ganesan; Swamy, T.N.V.R.L. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Principles of Responsible Management Education aim is to develop responsible management education in order to achieve the Sustainable Development Goals. The 2017 Global Forum for Responsible Management Education- 10 Years ...
  • Consumer Behavioral Intention towards Order Returns in ECommerce 
    Raamkhumar, M H; Swamy, Tnvrl; P, Ganesan (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    E-commerce is a developing sector throughout the world; as the orders increase, it increases order returns which is considered a managerial issue for the retailers. Free order returns is a facility provided by the e-commerce ...
  • The Impact of Algorithmic Literacy on Programmatic Advertising Effectiveness 
    A, Malathi; Jaidev, Uma Pricilda; P, Ganesan (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In today's digital ecosystem, effectively capturing the attention of consumers is not an easy task. Millions of websites, many applications, and digital properties are being viewed across various channels every day. Using ...
  • Influence of Social Media on Consumer Buying Behavior towards Enriching Trust on Product Reviews 
    Hariprasad, Rachetty; D, Ashok; P, Ganesan (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Advancement in technology influences consumer buying behavior which keeps on changing. It is the responsibility of the marketers to utilize these technologies for providing better customer services. The buying behaviors ...

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