Ihalagedara, C.B.B.
(Proceedings of the Undergraduate Research Symposium (HUG 2019), Department of Drama, Theater & Image Arts Unit, Faculty of Humanities, University of Kelaniya. Sri Lanka, 2019)
Sri Lankan cinema can be identified as an art as well as a business that aims at a profit. At present, film promotion will be spread out through new media though, film marketing strategies will be spread out through various ...