Fernando, A.M.S.; Janathanan, C.
(19th Conference on Postgraduate Research, International Postgraduate Research Conference 2018, Faculty of Graduate Studies,University of Kelaniya, Sri Lanka, 2018)
Purpose
Theresearch problem that this study focuses on is the contraction of the food and beverage (F&B) industry by -2.5% (CCSAnnualReport, 2016/17). Hence, the main purpose of this research is to identify whether eWOM ...