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Browsing by Author "Anuranga, B.K.H.D."

Browsing by Author "Anuranga, B.K.H.D."

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  • The Battle against the World of Piracy: A Case Review of ABC Entertainment 
    Abeywardana, N.L.E.; Jayarathne, L.C.H.; Jeewandarage, P.M.; Lasantha, S.A.R.; Dissanayake, D.M.N.S.W.; Jayarathne, B.C.P.; Hettiarachchi, H.A.H.; Anuranga, B.K.H.D. (Staff Development Unit, Faculty of Commerce & Management Studies, University of Kelaniya, 2015)
    In general, gaining of competitive advantage is the main objective of a company’s survival. In the pursuit of achieving this companies explicitly or implicitly adhere to many strategies and many external factors which ...
  • DCD Turns Milk Powder Industry Inside Out 
    Anuranga, B.K.H.D. (Department of Marketing Management, Faculty of Commerce & Management Studies,University of Kelaniya, 2015)
  • Entrepreneurial Orientation at ABC Hotels PLC 
    Anuranga, B.K.H.D. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
    This case study is about Entrepreneurial Orientation (EO) dimensions of autonomy, risk tating, innovativeness, proactiveness and competitive aggressiveness practiced at ABC Hotels plc, hypothetical name, as it is the ...
  • How Brands opt Social Media Influencers for Influencer Marketing on Instagram: A Study on Sri Lankan Beauty & Personal Care Brands 
    Lakmal, K.G.P.; Hettiarachchi, H.A.H.; Anuranga, B.K.H.D. (Sri Lanka Journal of Marketing, University of Kelaniya, 2019)
    Prominent studies revealed that building the right relationship with the right social media influencer is one of the biggest challenges in influencer marketing. This study mainly aimed at exploring how Sri Lankan beauty ...
  • Impact of Climate Change on Paddy Yield; An Empirical Study based on Hambantota District 
    Anuranga, B.K.H.D. (University of Kelaniya, 2014)
    The intergovernmental panel on climate change (IPCC) defines Climate Change (CC) as the change in the state of the climate that can be identified (using statistical tests) by the changes in the mean and or the variability ...

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