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Issue DateTitleAuthor(s)
2024Impact of Facebook Advertising on Consumer Purchase Intention with Special Reference to Cosmetic Industry in Western ProvinceHenry, D. D. C. S.; Udovita, P. V. M. V. D.
2024Impact of Greenwashing on Consumer Purchase Intention Special Reference to Cosmetics Industry in Sri Lanka: Mediating Effect of Word of MouthKarunarathna, K. D. P. T. D.; Udovita, P. V. M. V. D.
2024Impact of Sales Promotion in Developing Impulsive Purchasing Moderation Trade Examining the Moderation of Brand ImageSenarathna, N. R. S. D.; Jayawardena, S. M.
2024Impact of Social Media Advertising on Brand Loyalty with Special Reference to Cosmetics Industry in Western Province, Sri Lanka: Mediating Effect on Brand EngagementPremakumara, D. P. G. H. P.; Udovita, P. V. M. V. D.
2024Impact of Social Media Advertising on Consumer Buying Intention in Fashion Retail Industry: Special Reference to Local Fashion Retail Chains with the Mediating Effect of Consumer Brand Relationship in Western Province of Sri LankaDhanushika, P.; Jayawardena, S. M.
2024Impact of Store Atmosphere on Impulsive Buying Behaviour: Mediating Effect of Hedonic Shopping Value with Special Reference to Supermarket Industry in Western ProvinceMadushani, B. M. U.; Jayawardena, S. M.
2024Impact of Web Characteristics on Purchasing Intention on Facebook Marketplace with Mediating Effects of Online Trust with Special Reference to Consumer Electronic Industry in Sri LankaRathnayaka, R. M. H. P.; Jayawardena, S. M.
2024The Impact of Facebook Advertising on Young Consumers Purchase Intention of Casual Fashion Industry in Colombo District, Sri Lanka: Examining the Mediating Effect of Advertising ValueKarunanayake, R. B. K. N.; Jayawardena, S. M.
2024The Impact of Social Media Marketing on Consumer Purchase Decisions: Mediating Effect of Brand Awareness in Modern Trade Supermarkets in the Western Province of Sri LankaWeerasinghe, B. P.; Jayawardena, S. M.
2024The Impact of Brand Personality on Brand Affect Towards Cosmetic Brands: Special Reference to The Youth Segment in Colombo DistrictSoysa, L. U.; Jayawardena, S. M.