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Results 25831-25840 of 26279 (Search time: 0.017 seconds).
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Issue DateTitleAuthor(s)
2024The Influence of User Generated Content on Consumer Resonance and Online Purchasing Intention for Clothing Brands among Young Consumers in Sri LankaMadhushani, B. M. P.; Dissanayake, D. M. R.
2024The Influence of Store Atmosphere on Impulsive Buying Behaviour with Special Reference to Modern Trade Outlets in Western Province: Mediating Effect on Consumer EmotionsWathsala, K. A. D.; Dissanayake, D. M. R.
2024The Role of Sensory Marketing on Brand Loyalty: Examining the Mediating Effect of Consumer Brand Experience with Special Reference to Coffee Shops in Colombo, Sri LankaKarunarathne, I. G. S. G. I.; Dissanayake, D. M. R.
2024Impact of Emotional Appeal Advertising on Consumer Purchase Intention with Special Reference to FMCG Industry in Sri LankaJayasinghe, N. A. N. D. S.; Medis, L. A. P.
2024The Influence of Social Media Marketing Activities on Brand Loyalty with the Mediating Effect of Consumer Engagement with Special Reference to Skin Care Brands in Western Province of Sri LankaDilshani, K. T.; Dissanayake, D. M. R.
2024Impact of Retail Store Atmosphere on Customer Purchase Intention: Special Reference to Supermarkets in Kurunegala Urban AreaKarunaratne, K. P. D. S. D.; Medis, L. A. P.
2024The Impact of Private Label Characteristics on Purchase Intention of Private Label FMCG Products in Sri Lankan Supermarkets: A Study of the Mediating Effect of Supermarket Brand LoyaltyNorman, N.; Wijenayake, S. I.
2024Impact of Social Media Influencers’ Attributes on Buying Intention in the Beauty Care Industry: Special Reference to Z Generation in Sri LankaFernando, W. D. N.; Wijenayake, S. I.
2024Impact of Experiential Marketing on Brand Loyalty with the Mediating Effect of Customer Satisfaction: Special Reference to The Hotel and Hospitality Industry in Sri LankaJeewantha, M. M.; Wijenayake, S. I.
2024Product Placement, Consumer Purchasing Intention and Mediating Effect of Brand Awareness: A Closer Look at Realities of Reality ShowsWeerasinghe, D. H. D.; Patabendige, S. S. J.

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