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Results 25821-25830 of 26279 (Search time: 0.037 seconds).
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Issue DateTitleAuthor(s)
2024Impact of Social Media Influencers on Online Fashion Apparel Purchasing Intention in relation to the Female Gen Y and Gen Z Consumers in Sri Lanka: Mediation Effect of CBR and Moderating effect of IT LiteracyFernando, T. M. D.; Wanninayake, W. M. C. B.
2024Impact of Emotional Appeal Advertising on Consumer Brand Relationship of Vicenarians: Mediating Effect of Consumer Attitude towards AdvertisementDawood, A. F. J. S.; Herath, H. M. R. P.
2024Impact of Sensory Marketing Tools on Consumer Impulsive Buying Behaviour in Franchise Fast Food Restaurant Industry in Western Province, Sri Lanka: Moderating Effect of Consumer Income LevelDeshanjana, B. A. G.; Wanninayake, W. M. C. B.
2024The Impact of Experiential Marketing on Customer Satisfaction in Restaurants in Western Province: Mediating Effect of Customer Perceived ValueJayarathna, D. M. T. N.; Wanninayake, W. M. C. B.
2024The Impact of Visual Merchandising on Consumer Impulsive Buying Behaviour with the Mediating Effect of Brand Attitude with Special Reference to the Modern Trades in Sri LankaDilhani, M. W. M.; Wanninayake, W. M. C. B.
2024Impact of Social Media Marketing on Student Attraction towards Education Institutions: Mediating Impact of Student Engagement with Special Reference to the Banking Sector in Sri LankaEllawala, P. A. P.; Wanninayake, W. M. C. B.
2024Impact of Green Marketing on Brand Loyalty: Examining the Mediating Effect of Green Knowledge with Special Reference to Supermarket Chains in Sri LankaDhuveeshan, M; Herath, H. M. R. P.
2024The Impact of Sensory Branding on Impulsive Buying Behaviour with the Moderating Effect of Gender: A Study on Franchised Fast-Food Outlets in Western Province, Sri LankaMadhushinie, W. A. I.; Dissanayake, D. M. R.
2024The Influence of Multi-Sensory Marketing on Brand Loyalty with the Mediating Effect of Customer Satisfaction with Special Reference to the Star Level Hotels in Western Province, Sri LankaBandara, H. M.; Dissanayake, D. M. R.
2024Impact of Corporate Social Responsibility on Customer Loyalty with Special Reference to Licensed Commercial Banks in Sri Lanka: Mediate Effect of Customer SatisfactionSandamini, M. G. G. L.; Medis, L. A. P.

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