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Results 20121-20130 of 25655 (Search time: 0.016 seconds).
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Issue DateTitleAuthor(s)
2021Personality on Internet Microcredit Consumption among Chinese UndergraduatesLu, Han; Yang, Chia Yen
2021Generation Z Shoppers Repurchase Intention towards Shopee Mobile ApplicationBoon, Lim Kah; Fern, Yeo Sook; Xin, Yeo Qiao; Ling, Tan Cheng
2021The Power of Stars: Celebrity Athlete Product Endorsement in Social MediaJiang, Nan; Wei, Khong Kok; Ling, Gan Jen; Shasha, Teng; Xavier, Jesrina Ann
2021The Influence of CGIs for Customer Engagement by SME Restaurants in MalaysiaLim, Joann
2021Changing Consumer Behavior During Pandemic: Going Beyond Normal for Business SustainabilitySaxena, Sanjive
2021Utilitarian and Hedonic Satisfaction as Drivers of Consumer Repurchasing Behavior: The Mediating Role of Overall SatisfactionAli, Mazher; Amin, Azeem
2021Impact of Pester Power and Cultural Factor on Parental Buying DecisionDanish, Tamoor; Amin, Azeem; Imam, Hassan
2021Factors Affecting Online Purchase Intention of Electronic ProductsChin, Thoo Ai; Kai, Liew Jing; Muharam, Farrah Merlinda
2021Social Media Advertising: How Effective Are You on Gen Y and Gen Z Consumers in Malaysia?Mun, Brian Wong Kee; Yi, Chua Jia
2021Factors that Influence Gen Z's Purchase Intention towards Online Shopping in Fashion Industry Understanding the Factors Affecting Customers' Purchase Intention from a Procedural PerspectiveLi, Ang Xue; Ni, Chan Sy; Hui, Goh Jia; You, Lee Pei; Bee, Tan Si

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