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Issue DateTitleAuthor(s)
2021An Exploration of Female Leisure Shopping Experience in Shopping MallsMedis, Ajith; Herath, Renuka; Silva, Sheruni De
2021Factors Influencing Green Purchasing Behavior of Consumers in Developing Countries with regard to FMCG ProductsHansani, Chanika; Withanaarachchi, Amila
2021The Impact of Digital Marketing Tools on Financial Performance of Listed Hotels in Sri LankaPremasinghe, P.K.S.D.; Ashintha, B.W.T.; Perera, M.A.D.C.H.; Fernando, D.L.P.T; Kuruppu, C.L.; Lokeshwara, A.A.
2021Influence of Brand Personality on Brand Love: The Mediating Role of Brand Trust in Fast Food Franchisers in Sri LankaDasanayake, D.M.R.T; Wijenayake, S.I
2021Antecedents of Panic and Rational Buying Behavior During Crisis Times: A Structural Equation Modelling ApproachZaidi, Neha; Maurya, Mohit; Dixit, Sweta
2021The Attitude of Follower Towards Entrepreneur Social Media Content: An Influencer Marketing PerspectiveHo, Ree Chan; Cheng, Qian Yee
2021E-Service Quality of Online Banking and its Influence on Customer Satisfaction: The Case of Bank Islam Malaysia Berhad (BIMB)Azman, Nur Fazira; Mas'od, Adaviah; Chin, Thoo Ai; Sulaiman, Zuraidah
2021The Impact of Electronic Word-of-Mouth Communication on Online Purchase Intention: Mediating Effect of Brand ImageRathnayake, R.W.M.D; Kumara, D.W
2021Entrepreneurial Marketing Dimensions and Market Performance: A Study on Hotel SMEsManigandan, R; Raghuram J, Naga Venkata; Ganesan, P.
2021An Exploration of Consumers' Satisfaction as Mediator in Purchasing Luxury Brand GoodsQin, Teoh Yu; Lian, Lim Kim

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