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Issue Date
Title
Author(s)
2017
REGIONAL BRANDS AS A TOOL OF MARKETING COMMUNICATIONS
Sona, C.S.
2017
SUSTAINABILITY MARKETING: INSIGHTS FROM DAOIST WISDOM IN CHINESE EVERYDAY PRACTICES.
Yang, L.
;
FitzPatrick, M.
;
Costley, C.
2017
THE ROLE OF THE MARKETING IN HEALTHCARE
Sona, C.S.
;
Jan, P.
2017
HOW SOCIAL MEDIA MARKETING HELPS TO RETAIN BRAND EQUITY DURING PRODUCT CRISIS
Amin, H.
;
Javaid, K.
;
Zafar, F.
2017
MARKETING THE MEDIA WITH SEXUALITY AND VIOLENCE: IS IT ETHICAL?
Kadri, A.
2017
Investigation of Digital Media trends in Commercial Advertising related to Marketing Communication: A special analysis of Unilever Sri Lanka & Ceylon Biscuits Limited.
Madhusanka, N. M. A.N.
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Author
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Sona, C.S.
1
Amin, H.
1
Costley, C.
1
FitzPatrick, M.
1
Jan, P.
1
Javaid, K.
1
Kadri, A.
1
Madhusanka, N. M. A.N.
1
Yang, L.
1
Zafar, F.
.
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communication
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advertising
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brand equity
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Business ethics
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Daoism
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