Impact of realistic job messages on competitive edge in long run

Abstract

Research is based on the development of theoretical framework depicting the relationship between realistic job messages and competitive edge of the organizations. Causal study is conducted by showing the impact of realistic job messages (independent variable) on competitive edge in long run (dependent variable). More emphasis is given to develop the realistic job messages rather than too positive messages for attracting the challenging workforce. Once organization has created a pool of employees, then it can choose ones having fit with the job through evaluation criteria, which is a source of competitive edge in long run. Organizations should adopt this strategy. Future research can be conducted to make improvements in model through other variables.