Please use this identifier to cite or link to this item:
http://repository.kln.ac.lk/handle/123456789/6618
Title: | Celebrities in advertisements and its impact on consumer buying behavior in the context of Sri Lanka |
Authors: | Weerasiri, R.A.S. Wanninayake, W.M.C.B. |
Issue Date: | 2008 |
Publisher: | University of Kelaniya |
Citation: | Weerasiri, R.A.S. and Wanninayake, W.M.C.B., 2008. Celebrities in advertisements and its impact on consumer buying behavior in the context of Sri Lanka, In: Proceedings of the International Conference on Social Sciences, Sri Lanka, University of Kelaniya, pp 44. |
URI: | http://repository.kln.ac.lk/handle/123456789/6618 |
Appears in Collections: | ICSS 2008 |
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