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Please use this identifier to cite or link to this item: http://repository.kln.ac.lk/handle/123456789/6618
Title: Celebrities in advertisements and its impact on consumer buying behavior in the context of Sri Lanka
Authors: Weerasiri, R.A.S.
Wanninayake, W.M.C.B.
Issue Date: 2008
Publisher: University of Kelaniya
Citation: Weerasiri, R.A.S. and Wanninayake, W.M.C.B., 2008. Celebrities in advertisements and its impact on consumer buying behavior in the context of Sri Lanka, In: Proceedings of the International Conference on Social Sciences, Sri Lanka, University of Kelaniya, pp 44.
URI: http://repository.kln.ac.lk/handle/123456789/6618
Appears in Collections:ICSS 2008

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