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Please use this identifier to cite or link to this item: http://repository.kln.ac.lk/handle/123456789/6617
Title: Impact of Brands’ color towards consumers’ purchasing behavior: a case with low and high involvement products
Authors: Gunawardana, T.S.L.W.
Perera, H.S.C.
Issue Date: 2008
Publisher: University of Kelaniya
Citation: Gunawardana, T.S.L.W. and Perera, H.S.C., 2008. Impact of Brands’ color towards consumers’ purchasing behavior: a case with low and high involvement products, In: Proceedings of the International Conference on Social Sciences, Sri Lanka, University of Kelaniya, pp 43.
URI: http://repository.kln.ac.lk/handle/123456789/6617
Appears in Collections:ICSS 2008

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