Factors Affecting people's attitudes towards cricket: with special reference to Kandy Secretariat Division

Abstract

As the most popular and widely spreader sport in Sri Lanka, it was selected the particular topic titled ?factored affecting people?s attitude towards Cricket: with special reference Kandy Secretariat Division?. At the point of hosting the Sri Lanka team in the final match of widely spread some disappointment among the Cricket spectators and other interested public. The researcher was stimulated by this unpleasant climate and unsolved problem created such on what happened to people?s attitudes towards Cricket. For studying on this problem, present paper was conducted. There were two objectives expected to fulfill by this study namely, i) to understand the people?s attitude towards Cricket after the World Cup (WC) 2011 and ii) to identify the people?s attitude towards Cricket in order to demographic factors such as on age, gender, and level of education. Hence, this study was based on three predictions namely, i) gender makes different attitudes on Cricket H1), ii) there is a negative correlation between attitude towards Cricket and age (H2), and iii) there is a negative correlation between attitude towards Cricket and level of education (H3). At the point of testing these hypotheses, the study was limited to a sample population for the convenience of the study. Kandy Secretariat Division where in located the Pallekele international Cricket ground and one game of WC 2011 was held selected on the study area, purposely. Five other sub divisions selected those were located around the ground, and sample size of each division was selected proportionate to the sub division population. The respondents were chosen by simple random sampling technique with association of divisional registration unit and random number table. The data were collected from the respondents by exploring a questionnaire that was carefully conducted according to the Lickert scale method. A total of 250 questionnaires were distributed among the sample on the basis of quota given to the each sub division, by using the data collected through survey. The three hypotheses were tested using a statistical software. The result shows that very weak negative correlation both age and level of education with attitude towards Cricket. Gender and attitude towards Cricket also shows a very weak negative skiwness. Based on the findings of the study number of recommendations was made to the sport authorities and researches in the field of sport science to improve attitude towards Cricket in the country in future. Resulting from implementation, of given recommendations, the respective benefits will be by Sri Lanka sports, at aggregate level.