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Commerce and Management
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Junior Research Symposia
Student Research Conference on Marketing(SRCM)
5th-2021
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Issue Date
Title
Author(s)
2021
Impact of Brand on Brand Love Examining the Mediation Effect of Brand Trust of Franchised Fast-food Brands in Sri Lanka
Dasanayake, D. M. R. T.
;
Wijenayake, S. I.
2021
Exploring the Impact of Green Practices in Sri Lankan Hotels on Customers’ Visiting Intention
Siriwardhana, M. A. T.
;
Wijenayake, S. I.
2021
The Impact of Social Media Marketing Activities on Consumers’ Booking Intention with Special Reference to Hotel Industry
De Zoysa, A. S. P.
;
Wijenayake, S. I.
2021
Impact of Materialism on Buying: in the Context of Retail Fashion Industry of Sri Lanka
Liyanage, R. P.
;
Wijenayake, S. I.
2021
The Impact of Perceived Risk towards Online Shopping Purchase Intention of Fast-Moving Consumer Goods (FMCG): Special Reference to Colombo & Gampaha Districts
Harischandra, H. M. C. M.
;
Wijenayake, S. I.
2021
Key Determinants of Online Ad Avoidance: Moderating Effect of Retargeting
Manathunga, M. M. S. S.
;
Wijenayake, S. I.
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Author
1
Dasanayake, D. M. R. T.
1
De Zoysa, A. S. P.
1
Harischandra, H. M. C. M.
1
Liyanage, R. P.
1
Manathunga, M. M. S. S.
1
Siriwardhana, M. A. T.
Subject
1
Ad Irritation, Goal Impediment, N...
1
Booking Intention, Hotel Industry...
1
Brand Love, Brand Personality, Br...
1
Centrality, Compulsive buying, Ha...
1
Customers’ Visiting Intentions, E...
1
Financial Risk, Online Shopping, ...
Date issued
6
2021
Has File(s)
6
true