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Commerce and Management
Symposia & Conferences
Junior Research Symposia
Student Research Conference on Marketing(SRCM)
5th-2021
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Issue Date
Title
Author(s)
2021
Impact of Corporate Reputation on Customer Patronizing Behavior: A Moderating Effect of CRM Practices in Supermarket Industry in Sri Lanka
Jayaweera, S. M.
;
Wanninayake, W. M. C. B.
2021
Impact of eWOM in Social Networking Sites on Purchasing Intention in Fast Food Restaurant Industry: A Study among Facebook Users
Wijesinghe, M. P.
;
Wanninayake, W. M. C. B.
2021
Impact of Brand Crisis on Brand Avoidance in Electronic Retailing Portal with the Mediating Effect of Brand Love and E-Brand Trust: with Special Reference to Fast Moving Consumer Good Consumption in Western Province
Dabare, P. U. I.
;
Wanninayake, W. M. C. B.
2021
Impact of Corporate Brand Identity on Customer Store Loyalty towards Retail Fashion Industry in Western Province of Sri Lanka: The Mediating Effect of Brand Citizenship Behavior
Mapa, M. M. D. T. H.
;
Wanninayake, W. M. C. B.
2021
Impact of Sensory Marketing on Customer Repurchasing Intention with Special Reference to Modern Trade Industry in Sri Lankan
Madusanka, U. G. G.
;
Wanninayake, W. M. C. B.
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Author
1
Dabare, P. U. I.
1
Jayaweera, S. M.
1
Madusanka, U. G. G.
1
Mapa, M. M. D. T. H.
1
Wijesinghe, M. P.
Subject
1
Brand Avoidance, Brand Crisis, Br...
1
Brand Citizenship Behavior, Corpo...
1
Corporate Reputation, Customer Or...
1
Customer Repurchasing Intention, ...
1
eWOM, Fast Food Restaurants, Purc...
Date issued
5
2021
Has File(s)
5
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