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Commerce and Management
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Junior Research Symposia
Student Research Conference on Marketing(SRCM)
5th-2021
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Issue Date
Title
Author(s)
2021
Impact of Influencer Marketing on Brand Engagement of Youth towards Fashion Brands in Sri Lanka: Special Reference to Western Province
Rathnayake, R. M. T. M.
;
Medis, Ajith
2021
The Impact of Brand Personality on Emotional Brand Attachment in the Mobile Phone Industry in Sri Lanka
Sankalpa, K. S. H.
;
Medis, Ajith
2021
Antecedents on Customer's Intention to Use of Internet Banking Facilities: with Special Reference to Sri Lankan Customers
Wijesinghe, U. G. H. N.
;
Medis, Ajith
2021
Impact of CSR Practices on Brand Image in Special Reference on the Banking Industry in Western Province of Sri Lanka
De Soysa, H. H. R.
;
Medis, Ajith
2021
Impact on Corporate Social Responsibility on Brand Loyalty: Examining Mediating Impact of Brand Trust: with Reference to Food and Beverage Industry
Kaushan, K. R. U.
;
Medis, Ajith
2021
Influence of Green Marketing Mix on Brand Trust towards FMCG Brands among Western Province, Sri Lanka
De Silva, T. D. N. N.
;
Medis, Ajith
Discover
Author
1
De Silva, T. D. N. N.
1
De Soysa, H. H. R.
1
Kaushan, K. R. U.
1
Rathnayake, R. M. T. M.
1
Sankalpa, K. S. H.
1
Wijesinghe, U. G. H. N.
Subject
1
Banking Industry, Brand Image, Co...
1
Brand Engagement, Fashion Brands,...
1
Brand Loyalty, Brand Trust, Corpo...
1
Brand Personality, Emotional Bran...
1
Brand Trust, FMCG Brands, Green M...
1
Compatibility, Customers Trust, I...
Date issued
6
2021
Has File(s)
6
true