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Commerce and Management
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Junior Research Symposia
Student Research Conference on Marketing(SRCM)
5th-2021
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Issue Date
Title
Author(s)
2021
Impact of Facebook Marketing on Brand Trust with Special Reference to Sri Lankan Tourist Hotels
Weerakoon, W. R. M. P.
;
Herath, H. M. R. P.
2021
Factors Affecting on the Behavioral Intention to Use Mobile Banking Application among the Western Province of Sri Lankan Customers
Wickramasinghe, K. P. K. L.
;
Herath, H. M. R. P.
2021
Impact of Sensory Marketing on Online Purchase Intention: with Special Reference to Online Apparel Shopping Industry in Western Province of Sri Lanka
Sudasinghe, S. D. D. T.
;
Herath, H. M. R. P.
2021
Impact of Social Media Influencers on Customer Purchase Intention among Generation Z: with Special Reference to Mobile Phones in Sri Lanka
Rathnayaka, M. K.
;
Herath, H. M. R. P.
2021
Impact of Logistics Performance on Customer Satisfaction: Special Reference to Online Retailing of FMCG Products
Nawzer, M Nasih
;
Herath, H. M. R. P.
2021
The Impact of Strong Brands on New Brands: with Special reference to Textile Industry
Perera, G. S. B.
;
Herath, H. M. R. P.
Discover
Author
1
Nawzer, M Nasih
1
Perera, G. S. B.
1
Rathnayaka, M. K.
1
Sudasinghe, S. D. D. T.
1
Weerakoon, W. R. M. P.
1
Wickramasinghe, K. P. K. L.
Subject
1
Behavioral Intention, Convenience...
1
Brand Equity, Consumer Satisfacti...
1
Brand Trust, Facebook Marketing, ...
1
Customer Satisfaction in Online R...
1
Generation Z, Purchase Intention,...
1
Online Apparel Shopping, Online P...
Date issued
6
2021
Has File(s)
6
true