Please use this identifier to cite or link to this item: http://repository.kln.ac.lk/handle/123456789/28387
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dc.contributor.authorKatarmal, N. H.-
dc.date.accessioned2024-09-11T10:18:40Z-
dc.date.available2024-09-11T10:18:40Z-
dc.date.issued2021-
dc.identifier.citationKatarmal, N. H. (2021), Social Media Marketing: A New Era in the Field of Marketing, Good News or Bad N, 6th Student Research Conference in Marketing (SRCM 2021), Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka. Page 88en_US
dc.identifier.urihttp://repository.kln.ac.lk/handle/123456789/28387-
dc.description.abstractSocial media has consistently been the wellspring of amusement for individuals throughout the globe. On the off chance that you think social media marketing is developed during the pandemic, it's a serious mix-up. Social media marketing has been in existence for serious many years, pandemic assisted with putting some light on it and presently it is one of the most well-known and advantageous fields in the realm of marketing. It benefits firms to showcase their product on the worldwide level with the least financial plan and a lot more advantages like convenience, easy to learn, greater stage, versatility, and so on are commendable. Presently a recently added team member job has appeared which is digital marketing and firms are raring for individuals with social media knowledge. Also, universities have added a new course in their syllabus for people thriving for the role of a digital marketer. Uplifting news right? No, it isn't really for the well-being of the country. Since we say social media marketing coats cutting marketing costs for the firm yet then again it decreases the significance of other traditional marketing ways like Billboards, television ads, prints, and so forth as one way has supplanted any remaining methods of marketing which in short lessens work on large scale resulting a colossal fall in this specific industry. No doubt it's still surprising that a source of entertainment can turn into a source of income. In short the abstract is attempting to unfurl that a little change in the industry ought not influence the whole different industries economy.en_US
dc.publisherDepartment of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lankaen_US
dc.subjectDigital Marketing, Entertainment, Marketing, Pandemic, Social Mediaen_US
dc.titleSocial Media Marketing: A New Era in the Field of Marketing, Good News or Bad Nen_US
Appears in Collections:6th-2021

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