Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 96
| Issue Date | Title | Author(s) |
| 2024 | The Impact of Social Media Marketing on Consumer Purchase Decisions: Mediating Effect of Brand Awareness in Modern Trade Supermarkets in the Western Province of Sri Lanka | Weerasinghe, B. P.; Jayawardena, S. M. |
| 2024 | The Impact of Facebook Advertising on Young Consumers Purchase Intention of Casual Fashion Industry in Colombo District, Sri Lanka: Examining the Mediating Effect of Advertising Value | Karunanayake, R. B. K. N.; Jayawardena, S. M. |
| 2024 | The Impact of Brand Personality on Brand Affect Towards Cosmetic Brands: Special Reference to The Youth Segment in Colombo District | Soysa, L. U.; Jayawardena, S. M. |
| 2024 | Impact of Web Characteristics on Purchasing Intention on Facebook Marketplace with Mediating Effects of Online Trust with Special Reference to Consumer Electronic Industry in Sri Lanka | Rathnayaka, R. M. H. P.; Jayawardena, S. M. |
| 2024 | Impact of Store Atmosphere on Impulsive Buying Behaviour: Mediating Effect of Hedonic Shopping Value with Special Reference to Supermarket Industry in Western Province | Madushani, B. M. U.; Jayawardena, S. M. |
| 2024 | Impact of Social Media Advertising on Consumer Buying Intention in Fashion Retail Industry: Special Reference to Local Fashion Retail Chains with the Mediating Effect of Consumer Brand Relationship in Western Province of Sri Lanka | Dhanushika, P.; Jayawardena, S. M. |
| 2024 | Impact of Sales Promotion in Developing Impulsive Purchasing Moderation Trade Examining the Moderation of Brand Image | Senarathna, N. R. S. D.; Jayawardena, S. M. |
| 2024 | Impact of Green Product Attributes on Green Purchasing Intention with Special Reference to the Sport & Malt Ready-To-Drink (RTD) Beverage Industry in Sri Lanka: Mediating Effect of Consumers’ Environmental Attitudes | Wijerathna, K. D. S.; Jayawardena, S. M. |
| 2024 | The Impact of Cross-Cultural Advertising on Ethnocentric Consumerism with the Mediating Effect of Cultural Sensitivity: A Study in The Context of the FMCG Industry in Sri Lanka | Sivasangari, Y. K.; Udovita, P. V. M. V. D. |
| 2024 | The Impacts of Brand Love on Brand Loyalty with the Mediating Role of Self-Esteem: A Study in the Fast-Moving Consumer Goods (FMCG) Industry of Sri Lanka | Pathirana, I. N. P. K.; Udovita, P. V. M. V. D. |
| 2024 | Impact of Social Media Advertising on Brand Loyalty with Special Reference to Cosmetics Industry in Western Province, Sri Lanka: Mediating Effect on Brand Engagement | Premakumara, D. P. G. H. P.; Udovita, P. V. M. V. D. |
| 2024 | Impact of Greenwashing on Consumer Purchase Intention Special Reference to Cosmetics Industry in Sri Lanka: Mediating Effect of Word of Mouth | Karunarathna, K. D. P. T. D.; Udovita, P. V. M. V. D. |
| 2024 | Impacts of Green Packaging on Consumers’ Green Purchasing Intention of Food and Beverage Industry in Sri Lanka with the Moderating Effect Price Consciousness | Chathurika, N. S.; Udovita, P. V. M. V. D. |
| 2024 | Impact of Facebook Advertising on Consumer Purchase Intention with Special Reference to Cosmetic Industry in Western Province | Henry, D. D. C. S.; Udovita, P. V. M. V. D. |
| 2024 | Impact of Electronic Word of Mouth on Purchase Intention in the Fast-Food Industry in Sri Lanka, with the Mediating Effect on Brand Image | Jayasinghe, A. Y. M.; Udovita, P. V. M. V. D. |
| 2024 | Impact of Consumer Buying Motivations on Online Purchasing Intention Special Reference to Fashion Industry in Sri Lanka: Mediating Effect of Consumers’ Attitude towards Social Media Advertising | Madapatha, A. S.; Udovita, P. V. M. V. D. |
| 2024 | The Impact of Social Media Influencers on Domestic Tourist Travel Decisions and The Mediating Role of Perceived Authenticity: A Study Focusing on Multiple Tourist Places in Sri Lanka as a Travel Destinations | Shivakumar, M.; Thilina, D. K. |
| 2024 | The Impact of Social Media Influencer Marketing on Purchasing Intention of Mobile Devices: Moderating Role of Brand Credibility with Special Reference to Gen Z in Sri Lanka | Arshaq, M. A. M.; Thilina, D. K. |
| 2024 | The Impact of Firm-Generated Facebook Content on the Purchase Intention of Natural Cosmetics in Sri Lanka: Examining the Moderating Role of Consumer Involvement | Budsarani, S. V. I.; Thilina, D. K. |
| 2024 | The Impact of Facebook Word of Mouth on Consumer’s Purchase Intention: Special Reference to Facebook Fashion Clothing Brand Pages of Sri Lanka | Gunathilaka, W. A. M. D. R.; Thilina, D. K. |
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 96
