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Commerce and Management
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Junior Research Symposia
Student Research Conference on Marketing(SRCM)
6th-2021
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Issue Date
Title
Author(s)
2021
Impact of Green Marketing Mix on Consumer Purchase Intention: Investigate the Mediating Effect of Consumers’ Environmental Attitudes with Special Reference to Cosmetics Industry in Sri Lanka
Rathnayaka, R. M. L. G.
;
Weerasiri, R. A. S.
2021
Impact of Green Marketing Tools on Green Purchasing Behavior with Special Reference to Home Electronic Appliances
Bandara, M. M. C. M.
;
Weerasiri, R. A. S.
2021
The Impact of Celebrity Endorsement on Consumer Purchase Intention: With Special Reference to Personal Care Brands in Sri Lanka
Imza, I. M. A.
;
Weerasiri, R. A. S.
2021
A Study on the Impact of Sensory Branding on Consumer Purchasing Intention: Examine the Mediating Effect of Brand Attitudes with Special Reference to Franchised Fast Food Outlets in Sri Lanka
Lakmali, H. M. D.
;
Weerasiri, R. A. S.
2021
Impact of Celebrity Endorsement on Females’ Consumer Buying Behavior: With Special Reference to the Beauty Soap Industry in Sri Lanka
Harshani, A. W. W.
;
Weerasiri, R. A. S.
2021
Factors Influence on Consumers’ Attitude Towards Organic Food Products: With Special Reference to FMCG Sector in Sri Lanka
Thudugala, T. A. D. P.
;
Weerasiri, R. A. S.
Discover
Author
1
Bandara, M. M. C. M.
1
Harshani, A. W. W.
1
Imza, I. M. A.
1
Lakmali, H. M. D.
1
Rathnayaka, R. M. L. G.
1
Thudugala, T. A. D. P.
Subject
1
Advertisement, Attractiveness, Ce...
1
Attitude, FMCG Industry, Organic ...
1
Attractiveness, Celebrity Endorse...
1
Brand Attitude, Purchasing Intent...
1
Consumers’ Environmental Attitude...
1
Green Marketing, Green Marketing ...
Date issued
6
2021
Has File(s)
6
true