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Issue DateTitleAuthor(s)
2022Impact of Environmental Knowledge on Green Purchase Intention: Examining the Mediating Effect of Attitudes Towards Green Products with Special Reference to Young Business Executives in the Western Province, Sri LankaCooray, W. H. H.; Patabendige, S. S. J.
2022Impact of Emotional Appeal Advertising on Consumer Brand Relationship of Vicenarians (20-29 aged) with Special Reference to FMCG Sector in Sri Lanka; Mediating Factor Attitude towards AdvertisementAmunugama, G. N.; Bandara, B. S. S. U.
2022Impact of E-service Quality on Customer Satisfaction in Internet Banking, with Reference to Licensed Commercial Banks in Sri LankaSisirakkody, K. G. N. K.; Gunawardhana, W. A. D. N. R.
2022Impact of Facebook Marketing on Brand Awareness: With Special Reference to Fast Moving Consumer Goods Industry in Sri LankaDilhani, E. D. A.; Herath, H. M. R. P.
2022Impact of Experiential Marketing on Customer Satisfaction; Examine the Mediating Effect of Customer Perceived Value with Special Reference to Restaurants Located in Western Province Sri LankaKumari, W. L. P.; Gayathree, D. A. G. P. K.
2022Impact of Green Brand Awareness on Green Consumerism with the Examination of the Mediating Effect of Green Trust with Special Reference to FMCG Industry in Sri Lankan ContextLiyanage, W. H. N. B.; Dissanayake, D. M. R.
2022Impact of Facebook Advertising on Purchase Intention of Fashion Retails with Special Reference to Youth Consumers in Sri LankaWishwajith, B. J.; Bandara, S. Udith
2022Impact of Green Advertising on Consumer Purchase Intention in Organic Food Industry of Sri Lanka: The Moderating Effect of Consumer InnovativenessRathnayake, R. M. S. S.; Gayathree, D. A. G. P. K.
2022Impact of Factors Effect on the Customer Purchase Intension on Carbonated Soft Drinks Market: Special Reference to Western Province in Sri LankaPiushan, H. A. D. D.; Medis, L. A. P.
2022A Study on the Impact of Green Marketing Tools on Green Purchasing Behavior in Sri Lanka: The Mediating Effect of Environmental Attitude. (with Special Reference to Electronic Home Appliances)Kurukulasooriya, K. M. M. L.; Gayathree, D. A. G. P. K.