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Commerce and Management
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Junior Research Symposia
Student Research Conference on Marketing(SRCM)
7th-2022
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Issue Date
Title
Author(s)
2022
Factors Influencing on Customer’s Switching Behavior of Mobile Service Providers in Sri Lanka
Rashmila, R. M. R.
;
Weerasiri, R. A. S.
2022
Impact of Celebrity Endorsement on Consumer Purchasing Behavior in Sri Lankan Cosmetic Industry Specifically Considering Products; Hair Oil, Shampoo and Beauty Soap
Padukka, L. U.
;
Weerasiri, R. A. S.
2022
Impact of Celebrity Endorsement towards Brand Switching Behavior of Customers with Special Reference to Mobile Telecommunication Industry
Heshan, K. A. S.
;
Weerasiri, R. A. S.
2022
Impact of Celebrity Endorsement on Customer Purchase Intention towards Personal Care Products in Sri Lanka
Gunaweera, D. S.
;
Weerasiri, R. A. S.
Discover
Author
1
Gunaweera, D. S.
1
Heshan, K. A. S.
1
Padukka, L. U.
1
Rashmila, R. M. R.
Subject
1
Attractiveness, Awareness, Celebr...
1
Attractiveness, Celebrity, Endors...
1
Brand Switching Behavior, Celebri...
1
Mobile Service Providers, Sri Lan...
Date issued
4
2022
Has File(s)
4
true