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Junior Research Symposia
Student Research Conference on Marketing(SRCM)
7th-2022
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Issue Date
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2022
Impact of Customer Shopping Value on Brand Loyalty: Examining the Mediating Effect of Customer Satisfaction: With Special Reference to the E-Commerce Industry in Western Province of Sri Lanka
Madushika, R. A. L.
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Dissanayake, D. M. R.
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Dissanayake, D. M. R.
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Brand Loyalty, Customer Satisfact...
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2022
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