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Commerce and Management
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Junior Research Symposia
Student Research Conference on Marketing(SRCM)
7th-2022
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Issue Date
Title
Author(s)
2022
Impact of Experiential Marketing on Customer Satisfaction; Examine the Mediating Effect of Customer Perceived Value with Special Reference to Restaurants Located in Western Province Sri Lanka
Kumari, W. L. P.
;
Gayathree, D. A. G. P. K.
2022
Impact of Green Advertising on Consumer Purchase Intention in Organic Food Industry of Sri Lanka: The Moderating Effect of Consumer Innovativeness
Rathnayake, R. M. S. S.
;
Gayathree, D. A. G. P. K.
2022
A Study on the Impact of Green Marketing Tools on Green Purchasing Behavior in Sri Lanka: The Mediating Effect of Environmental Attitude. (with Special Reference to Electronic Home Appliances)
Kurukulasooriya, K. M. M. L.
;
Gayathree, D. A. G. P. K.
2022
Impact of Green Packaging on Consumer Purchase Intention: with Special Reference to Y Generation in Western Province Sri Lanka (with Special Reference to FMCG Industry)
Muthunayaka, M. M. H.
;
Gayathree, D. A. G. P. K.
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Author
1
Kumari, W. L. P.
1
Kurukulasooriya, K. M. M. L.
1
Muthunayaka, M. M. H.
1
Rathnayake, R. M. S. S.
Subject
1
Consumer Innovativeness, Consumer...
1
Customer Perceived Value, Custome...
1
Environmental Advertisements, Env...
1
Environmental Concern, Government...
Date issued
4
2022
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