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Commerce and Management
Symposia & Conferences
Junior Research Symposia
Student Research Conference on Marketing(SRCM)
7th-2022
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Issue Date
Title
Author(s)
2022
Impact of Emotional Appeal Advertising on Consumer Brand Relationship of Vicenarians (20-29 aged) with Special Reference to FMCG Sector in Sri Lanka; Mediating Factor Attitude towards Advertisement
Amunugama, G. N.
;
Bandara, B. S. S. U.
2022
Impact of Advertising Appeals on Consumer Purchase Intention in Mobile Telecommunication Sector: with Special Reference to Youth Segment in Sri Lanka
Gunawardana, N. D. D.
;
Bandara, B. S. S. U.
2022
Impact of Consumer Sales Promotions on Consumer Impulsive Buying Behavior in Modern Trade Outlets in Western Province, Sri Lanka
Eranga, M. K.
;
Bandara, B. S. S. U.
2022
Impact of Instagram’s Product Reviews on Consumer Purchase Intention of Cosmetic Industry with Special Reference to Youth in Western Province
Kamburugoda, K. D. G.
;
Bandara, B. S. S. U.
2022
Impact of Loyalty Program Benefits on Brand Loyalty: with Special Reference to Dialog Axiata Company in Colombo District
Kolabage, D. R. N.
;
Bandara, B. S. S. U.
Discover
Author
1
Amunugama, G. N.
1
Eranga, M. K.
1
Gunawardana, N. D. D.
1
Kamburugoda, K. D. G.
1
Kolabage, D. R. N.
Subject
1
Advertising, Consumer Purchase In...
1
Attitude Towards the Advertisemen...
1
Brand Loyalty, Hedonic Benefits, ...
1
Consumer Purchased Intention, Cos...
1
Consumer Sales Promotions, Coupon...
Date issued
5
2022
Has File(s)
5
true