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http://repository.kln.ac.lk/handle/123456789/27237
Title: | Impact of ‘Tik Tok’ Social Media Platform as a Tool for Building Personal Brands |
Authors: | Dewanarayana, D. A. P. T. |
Keywords: | social media, personal branding, TikTok, influencers, visual frames |
Issue Date: | 2023 |
Publisher: | Department of Library and Information Science, University of Kelaniya, Sri Lanka |
Citation: | Dewanarayana D. A. P. T. (2023) Impact of ‘Tik Tok’ Social Media Platform as a Tool for Building Personal Brands, 5th International conference on Library and Information Management, Department of Library and Information Science, Faculty of Social Science, University of Kelaniya Sri Lanka |
Abstract: | The social media platform has transformed from a space for individual and personal entertainment into a bustling hub for business. Many personal businesses now utilise social media as an instant tool to establish their brands among a wider audience. Platforms like YouTube, Facebook, and WhatsApp have already become saturated with business promotions. Consequently, social media platforms such as TikTok have introduced new trends and interests, attracting a diverse audience, both young and old. This presents a significant challenge for businesses and influencers aiming to capture attention for a specific video. The ability to captivate audiences on TikTok has become a powerful tool for building personal brands, allowing brands to instantly stand out among competitors and reach a vast audience. A study was conducted to assess whether the TikTok platform can effectively serve these purposes, through a questionnaire evaluating TikTok videos. The questionnaire was presented to three experts in a related field. Based on the analyzed responses, TikTok emerged as a successful platform for establishing personal brands and creating a distinct presence. Furthermore, this research serves as a foundation for future studies exploring the integration of social media platforms and personal branding. |
URI: | http://repository.kln.ac.lk/handle/123456789/27237 |
Appears in Collections: | 5th ICLIM - 2023 |
Files in This Item:
File | Description | Size | Format | |
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ICLIM 2023 2 5.pdf | 227.19 kB | Adobe PDF | View/Open |
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