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Please use this identifier to cite or link to this item: http://repository.kln.ac.lk/handle/123456789/27104
Title: Consumer Ethnocentrism in The Contemporary World: Literature Review
Authors: Mallikarachchi, M. C. K.
Ambepitiya, K.
Keywords: Consumerism, Consumer Characteristics, Demographical Antecedents, Social & Physiological Antecedents
Issue Date: 2023
Publisher: Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka
Citation: Mallikarachchi, M. C. K.; Ambepitiya, K. (2023), Consumer Ethnocentrism in The Contemporary World: Literature Review, 14th International Conference on Business and Information, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka. 43
Abstract: This paper aims to provide an overview of the literature on consumer ethnocentrism. Along with demographic, social, cultural, and psychological factors, product features and other facilities also impact consumer behavior. The impact of many factors and problems on ethnocentrism is examined, and issues with the research's consistency in terms of definition and measurement are found. Investigating consumer ethnocentrism behavior locally and globally is essential in considering the literature. Future, study directions and a description of consumer ethnocentrism are suggested.
URI: http://repository.kln.ac.lk/handle/123456789/27104
Appears in Collections:ICBI 2023

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